Maybe its a Blog!

Maybe! it’s time to start using a new web browser

Today is the last day for Microsoft Explorer. It will no longer be supported by Microsoft, and it is clearly no longer the Internet browser of choice. That said, I expect we will still receive complaints 5 years from now that a website doesn’t work, only to find that the user is still using Microsoft Explorer in 2027.

Explorer was launched in 1995, and subject to anti-trust lawsuits and monopoly accusations in 1997. That was only 25 years ago. The Internet was in its infancy and most of us couldn’t comprehend where this technology would take us and how much it would change. I often wonder how my parents planned a family vacation without the Internet, and they had even less free time because they had to spend entire Sunday afternoons driving around just to pay bills.

Like seemingly everything else in tech, eventually someone will come along and make a better version and wipe you out. See Blackberry, Napster and iPods. But ‘eventually’ usually isn’t very far off, when you think how many companies and products have surged to global domination and completely disappeared in that 25 year window. As the pace of technology increases will ‘eventually’ start coming in shorter and shorter increments? How long will it take for the next software behemoth or tech giant rise and fall?

Internet explorer is dead,
Long live Chrome… Maybe

A Case Of The Maybe!s

Maybe! it will stop raining.

Maybe! we’ll see the sun again.

Maybe! we should just get rid of time changes. The pain of spring time change is far greater than the glory of fall time change.

Maybe! I shouldn’t have done leg day 3 days in a row.

Maybe! I will get swoll.

Maybe! the Kitchener Rangers will score a goal this week (they didn’t on the weekend)

Maybe! Tuesday will be different…



For over 15 years I have been building a marketing company through relationships, word of mouth referrals and high quality work. I am more of a listener and a thinker than a boisterous extroverted sales person. I am the guy that gets s#!t done. Today I am going to a networking event at the Cambridge Chamber of Commerce; this should be fun.  The anxiety is real but not crippling, but I can’t quite pinpoint why. When I actually start talking to people I’m fairly comfortable. It’s that moment of approaching and initiating conversation that’s stressful, and it’s probably out of some deep-rooted fear of rejection.

But I’m going, with my bold purple business cards and I’m going to get maybe!  out there and see where it goes. Maybe local businesses are looking for more of a thinker than a talker.

Maybe! it will go really well. Definitely I’ll get better at it (networking that is).

Definitely, Maybe!

Is this a good time to mention that we won Cambridge Small Business of the Year in 2016, but under our parent company Orchard Design Studio Inc. ?

Paul wrote this, but maybe not this morning.

Maybe it’s all in the name?

Maybe; it’s all in the name!


So why call a marketing company maybe! ?

It came from really understanding who our clients are and what challenges they face. It comes from knowing that they ask a lot of questions, face a lot of uncertainty and are careful how they spend their marketing dollars. From the time they started their businesses, they had to stretch every dollar, and in the earliest days meant piecemealing their efforts. Unfortunately, the result of this is marketing and branding that lacks clarity, consistency and constancy. For many small businesses this approach goes on for too long and it eventually starts to hurt the business.

“Maybe we need to look more professional”
“Maybe our ads should match our website”
“Maybe just having a website isn’t good enough”
“Maybe traffic is the wrong way to measure my website’s performance”

From a brand development perspective, it checked off all the boxes. We wanted to make sure we get across that we aren’t just a graphic design studio, or marketing consultants or website development company. We are all three, and there aren’t many marketing companies out there that deliver all three disciplines and focus on small business. Maybe! Allows us to have our messages stand out. The design doesn’t carry the messages, it enhances it. And those messages online, whether it be our website or through social media, can be engaging and interactive and maybe (no pun intended) even thought provoking.

maybe! Is memorable. It’s bold. It’s fun.

If we can’t check off all those boxes on our own marketing, what chance do we have convincing you we can do that for your small business.

“maybe we can build a company without hiring a sales person”
“maybe we can use our SEO and digital advertising expertise to work for ourselves”
“maybe all these marketing companies’ websites all look the same”
“maybe if you’re supposed to be creative, you can find a way to actually be different”

Definitely, Maybe!


Maybe Paul wrote this. Maybe not.


We love the juxtaposition of saying to someone else, with full confidence…”maybe!”. It’s the acknowledgment that, in the moment you don’t have all the answers, but the confidence that given some time, we will come up with a great solution. We are a collaborative company by nature. We ask a lot of questions because it takes time to learn the strengths and opportunities of your business and your industry.

The word maybe invites dialogue and the sharing of ideas. In that process you need to be open and you need to listen to others to get the most out of the creative process.

Maybe you need someone to collaborate with?

Definitely, Maybe!


Maybe Sara had something to do with this. Maybe not.